Turtle transit brought in more than $2 million by transforming ordinary cars and trucks into promotional vehicles. The first customer was Monster.com and the company transformed the car into a monster and once this was done the company took off. They had orders from Dunkin' Donuts for which Turtle Transit turned the cab of a truck into an 11-foot-high cup of coffee. (The truck bed was, of course, a box of doughnuts.). To promote Puffs tissues last year, Riseborough's staff of 11 created a fleet of "noseways" - Segway scooters with fiberglass noses.
Pictures.
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